Ribbonromantics by Justine Maloney

Meet Justine Maloney, an Apparel Merchandising and Management Retail student and the founder of Ribbonromantics, a star-seller business on Etsy specializing in handmade rose scrunchies.

Inspired by runway shows and red carpet trends, especially the revival of rose chokers from the 1990s, Justine launched Ribbonromantics to create unique, hair-friendly accessories. Starting with rose chokers, she later expanded into scrunchies after noticing the need for gentler alternatives to claw clips.

Ribbonromantics caters to women ages 18–30 across the United States, with customers that also include men purchasing gifts for wives and daughters. Justine credits her business growth to consistency on social media, strong SEO practices, and Etsy ads.

As a full-time student, balancing time is her biggest challenge, but her passion keeps her motivated to fulfill orders quickly and keep the creativity flowing. Her advice to other students?

"Never wait for the right time. The right time is now. Even if you don’t feel ready, things will fall into place. And post every day on social media, eventually, a few videos will blow up and bring in more customers!"

Next up for Ribbonromantics: launching satin rose clips and getting her scrunchies into boutique shops, starting with downtown Redlands, CA!

Follow her journey on Instagram @ribbonromantics
Shop her collection on Etsy here!

Founder, Justine Maloney

 

 

Written by Holly Lucker, Apparelscapes Lead Designer.